Success for 'silver-haired' tourism trains

Rise of the 'silver economy'

The train services are part of China's strategy to grow the "silver economy"-turning the challenges of an aging society into economic opportunities.

China had more than 310 million people aged 60 and older at the end of last year, accounting for about 22 percent of the total population.

To meet rising demand from this sector, the government introduced a dedicated action plan in February to expand "silver-haired" train services. The plan, jointly issued by nine ministries including the Ministry of Commerce and China State Railway Group, highlights the significance of these trains in stimulating consumption, supporting growth and improving people's livelihoods.

"This is an initiative with a big impact," said Kong Dejun, director of the Department of Trade in Services and Commercial Services at the Ministry of Commerce.

He noted that such innovative tourism services have stimulated consumption.

With trains covering multiple destinations on one route and integrating food, lodging, sightseeing, shopping and entertainment along the way, they are particularly appealing to senior passengers, he added.

He also noted that the tourism industry can use such train services to encourage more people to travel, as some less-known sites along the route can be promoted to attract different types of tourists.

"Moreover, the increasing number of senior-friendly tourist trains can make better use of China's railway system," said Kong. "By matching the flexible schedules of older travelers, we can use the trains more efficiently during off-peak times, better meet the travel needs of seniors and help boost both investment and consumption."