Traditional straw hats embrace fashion and global markets

To support the preservation and modernization of this heritage, Tancheng Gaoda Hats Industry Factory established the Tancheng Langya Grass Weaving Intangible Cultural Heritage Workshop in 2022. Led by Xu Jingxue, a provincial-level master of the craft, the workshop serves as a training base for new artisans, helping to pass on this traditional skill to the next generation and contribute to rural revitalization.

The workshop features a dedicated design and innovation team focused on improving weaving techniques and developing new product lines. According to Xu Jingxue, the workshop has expanded beyond traditional Langya grass, incorporating imported high-end materials such as raffia, toquilla straw and sisal, allowing the integration of traditional craftsmanship with premium materials to meet modern market demands.