Pop star's deal opens up a world of opportunities

Pop artist David Tao and his company, GREAT Entertainment, signed a strategic global alliance with Universal Music Greater China (UMGC), a division of Universal Music Group (UMG), a leading music-based entertainment company, marking his entry into UMG's global artist family and reflecting a shared vision to elevate Mandarin pop to new heights on the international stage.

Through the alliance, Tao's company will tap into UMG's global infrastructure and creative network to help introduce Tao's artistry to broader audiences worldwide.

The alliance launches with the global release of Tao's highly anticipated eighth studio album, Stupid Pop Songs, his first full-length project in 12 years.

This 15-track collection embodies Tao's irreverent artistic vision, blending distorted guitars, raw vocals, sweeping ballads, and experimental textures.

"Music has always been a borderless and personal journey for me. This new chapter with Universal Music allows us to bring our creative work to a broader global stage," says Tao.

Playing a pivotal role in redefining the sound of Mandarin pop over the past three decades, Tao launched his solo career as a sought-after songwriter and producer. In 1997, his self-titled debut album David Tao was released to critical acclaim, winning awards, and earning recognition. His early trilogy of albums — David Tao, I'm OK, and Black Tangerine — remain among the most influential works in Mandarin pop history, with hits that continue to resonate across generations.

"David Tao is one of the most visionary and influential figures in Mandopop history," says Timothy Xu, chairman & CEO of Universal Music Greater China.

"His music has shaped the genre and inspired generations with its emotional depth and artistic courage. We are proud to welcome David to the Universal Music family. This alliance underscores our long-term investment in iconic artistry and reinforces our commitment to expanding the global reach of Mandarin pop."