Grassroots anchors push sales of Baishui apricots

Zhaojiazhuang, located in the eastern part of the Loess Plateau, is a typical hilly village dominated by traditional agriculture.

As it is surrounded by mountains on three sides with significant temperature differences between day and night, long hours of sunlight, and excellent air and soil quality, the area provides a unique growth environment for Baishui apricots, which have been certified with the "geographical indication of agricultural products" by the Ministry of Agriculture and Rural Affairs.

In recent years, Zhaojiazhuang has vigorously developed the economic crop, cultivated the Baishui apricot industry, strengthened the village's collective economy, and gradually formed an industrial model that integrates planting, production, processing and sales.

They have developed deep-processed products such as dried apricots and apricot beverages.

By last year, the planting area of Baishui apricots in the village exceeded 347 hectares, with annual sales revenue reaching 400 million yuan ($55.82 million).

To address the challenges of sales and storage of apricots, the Xinzhou Post Office integrated resources from all channels and invited numerous livestream influencers to conduct origin-tracing live-broadcasting sales in the orchards, allowing consumers to visually experience the excellent quality and growth environment of Baishui apricots. Fanshi is under the jurisdiction of Xinzhou city.

At the same time, the Fanshi county government collaborated with the Xinzhou Post Office to launch a direct delivery model from the village.