Master Kong joins Donghua University and RICO LEE for carbon-neutral fashion show
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2025-10-15 16:01
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The show's defining feature lies in its material revolution — every outfit on the runway was crafted from recycled packaging waste from Master Kong's production and consumption processes. Recycled beverage bottles (rPET) were transformed into lightweight, breathable and functional fabrics, while instant noodle forks were repurposed into stylish accessories — demonstrating "trash-to-treasure" circularity.
The collaboration unveiled nearly 60 looks across four collections. Each collection drew inspiration from Master Kong's iconic products.
