It's a slam dunk
A high-speed rail initiative turns basketball games into a winning play for tourism, travel, and local business in Zhejiang.
China Daily |
Updated: 2025-10-18 10:07
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Since the ZheBA, or the Zhejiang Provincial City Basketball League, began in July, demand for high-speed rail, cross-city spectating and tourism consumption has surged, offering a new model for integrated regional development. Running through February, this grassroots event, initiated by Zhejiang authorities, aims to tap into the potential of community-level basketball.
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