Chinese designer brand embraces cultural roots, redefines Eastern aesthetics
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2025-10-20 14:17
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Deepening Eastern aesthetics
While Eastern aesthetics has become a traffic gimmick for many brands, Yang has always kept her distance: "For TUYUE, Eastern aesthetics is definitely not a traffic gimmick, but a long road that requires exploration, and we've only just begun." This year, TUYUE took a subtler approach, moving away from tangible symbols like stand collars and frog buttons, instead drawing inspiration from Tang Dynasty (618-907) attire to convey Eastern grace.
