Exploring new pathways for folk art to empower rural revitalization

The 2nd Folk Culture Talent Story Gathering was held in Tiantai county, Zhejiang province, from Nov 7 to 9. Under the theme of "Art Beautifies the Countryside", the event was jointly organized by the Chinese Folk Literature and Art Association, Guangming Online, and the literary and art circles in Zhejiang.

Folk culture talents, intangible cultural heritage inheritors, industry experts, and content creators from across China gathered in Tiantai to explore innovative ways for folk arts to contribute to rural revitalization. Through storytelling sessions, academic discussions, and on-site field studies, the participants shed light on how to infuse traditional culture in contemporary life.

This event featured two storytelling sessions hosted respectively by Guo Yi, vice-chair of the Zhejiang Folk Literature and Art Association and director of the Zhejiang Intangible Cultural Heritage Protection Center, and Jin Xiaoyi, deputy secretary-general of the Zhejiang Folk Literature and Art Association and deputy curator of the Folk Art Museum at the China Academy of Art.

Guardians of intangible heritage, new media communicators, and innovators in folk culture took the stage one after another, sharing vivid stories that bridged cultural preservation, craft innovation, and industrial development. After each presentation, an open discussion session allowed for direct exchanges between hosts, guests, and the audience, sparking thought-provoking conversations.