Mixue Group opens 1st US store in Hollywood
China's new-style popular tea chain, Mixue Group, opened its first store in the United States on Saturday, marking its entry into the North American market.
The new store was opened in Hollywood, Los Angeles, California, directly opposite the iconic Chinese Theater on the Hollywood Walk of Fame, a well-established commercial district.
Hollywood, known as the "capital of world cinema", attracts a large number of international tourists and local consumers all year round, demonstrating Mixue's determination to serve a diverse global consumer group and the brand's emphasis on the American market, experts said.
"From Zhengzhou in China, to Los Angeles in the US, we are bringing our products, at a reasonable price, to consumers in more countries in the world," said Mixue.
The store offers the brand's original menu, covering a variety of products such as ice cream, pure tea, fruit tea, milk tea, freshly ground coffee, and adjusts with the dietary preferences of American consumers, providing a variety of ingredient and sugar content options, to better meet the diverse beverage needs of different consumers.
The price of its products in the store is also affordable. The store menu showed that the ice cream is priced at $1.19, the lemonade is priced at $1.99, and the latte is priced at $2.99. The overall product price ranges from $1.19 to $4.99, significantly lower than the price of similar local brands.
