KUNMING - Global food giant Nestle will launch a new coffee product named for Pu'er, a traditional tea-producing region in southwest China looking to explore coffee cultivation, company sources said.
The development of the new coffee product based on locally-produced beans will deepen cooperation between Nestle and the country's largest coffee plantation base in Yunnan province, said Dong Yuguo, vice president of Nestle China.
Dong said his company has witnessed and promoted the development of the coffee industry in Pu'er and hopes more people will join efforts to build up the coffee culture in the region.
Nestle kicked off its coffee projects in Pu'er and Jinghong, another city in Yunnan, in 1988 and has established technical assistance centers in the region.
In 2012, the Switzerland-based company purchased over 10,000 tons of coffee beans from Pu'er, about one-third of the region's total annual output of 36,500 tons.
Pu'er is the largest coffee plantation base in Yunnan, where coffee bean output accounts for about 98 percent of national total.
Related Readings
Waft of Yunnan coffee draws Starbucks, Nestle
Nestle set to brew up Chinese expansion
Puer coffee association head calls for more domestic consumption
Teahouses still lack that winning blend
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263 Registration Number: 130349 
