Swiss brand Victorinox celebrated its 130th anniversary by displaying century-old Swiss army knives at an exhibition that opened in Shanghai on Wednesday, one of the key cities in its global strategy.
The exhibition in Six On The Bund in Shanghai's signature area is designed to showcase the history and latest developments of the global brand that began as a maker of knives for the army.
The collection includes Swiss army knives made in the 19th century, as well as one that has more than 80 functions.
Victorinox opened its first brick-and-mortar store in China in a two-story outlet in Huaihai Road, Shanghai, in December, signaling a shift in focus away from sales of its signature product — Swiss army knives — to a full range of goods from luggage and timepieces to cutlery and premium outdoor clothing.
A second store opened in Chengdu in February.
 |
 |
| China's yuan dislodges Swiss franc as 7th most-used currency? |
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263 Registration Number: 20100000002731 
