Victoria's Secret opens three beauty stores, planning five more

It is not easy for US designer brands to enter the Chinese market, as the Chinese distribution systems differ from Western supply chains.

"Retailing in the US and Europe is mainly based on multibrand retailers like Macy's and Bloomingdale's," Metchek said. "In China, stores only show the brand names of the stores themselves, not the individual designer brands."

"The West must come to terms with China's method in order to be successful," said Metcheck, who sees a "big future" for Victoria's Secret in China.

Chinese consumers are increasingly aware of global fashion and the US companies that create these styles, she said.

The stores in China will also have a black-and-white photo gallery of Victoria's Secret models, and a video wall that broadcasts footage of Victoria's Secret Angels.

The stores will be operated by Valiram, one of Asia's leading retailers and brand managers. Valiram is the only authorized partner of Victoria's Secret on the Chinese mainland, according to a spokesperson for L Brands.

Victoria's Secret had registered a trading firm in the China (Shanghai) Pilot Free Trade Zone in December to import products. The registered capital is about $1.05 million, reports Paper.com.