Alibaba head meets with regulators

The founder and executive chairman of Alibaba Group Jack Ma, speaks to the media after a forum in Hong Kong, China, February 2, 2015. [Photo/IC]

The head of China's quality watchdog met with Alibaba chairman Jack Ma on Monday as the e-commerce giant held its second meeting with regulatory authorities to discuss the crackdown on fake and shoddy products.

Zhi Shuping, minister of the General Administration of Quality Supervision, Inspection and Quarantine, said in the meeting that e-commerce platforms must take measures to tackle problems of counterfeit products and ensure the quality of products they sell, according to a statement released by the quality watchdog on Tuesday.

Ma met Zhang Mao, minister of the State Administration for Industry and Commerce, on Jan 30 after the market regulator blasted the company's failure to exert effective supervision on Taobao.com, China's largest consumer-to-consumer platform, which is owned by Alibaba.

"Product quality is an essential part of a healthy e-commerce industry. Counterfeit products sold online will not only harm the interests of consumers, but also damage the reputation of the country," Zhi said.

"As the world's leading e-commerce company, Alibaba should attach more importance to the quality of products ... and undertake more social responsibility and protect the interests of consumers," he said.

He added that the quality watchdog has established a plan for supervision of e-commerce activities that involves purchasing products through online platforms and tracing them to the factories if the products are counterfeit.

The General Administration of Quality Supervision, Inspection and Quarantine is in charge of product quality during the production process, while the State Administration for Industry and Commerce is in charge of market activities and the quality of commodities during distribution.

Ma said Alibaba has made efforts to combat counterfeit products, but there are still deficiencies and room for further improvement. The company will work closely with regulatory authorities to crack down on fake products, he added.