Working toward a sustainable future

How do you think DSM China will perform in the current market and economic conditions here?

Last year, we had two totally different stories in China. Traditional chemical products did not shape up as expected when it came to sales revenue. But this was due to overcapacity in the industry. Still, we have noticed that quality products are being bought by consumers. There is a big market out there.

Also, another key area revolves around food safety. This is very important to customers these days, so our business has reflected this. In China, this is a sector where there is huge room for growth, and our sales have been very positive.

Of course, there are other market and economic conditions that have helped us thrive. The government has made great efforts in advocating environmental protection. A number of policies, including favorable taxation rates for companies producing such products, have been brought in.

Naturally, over the years, this is an area that the company has excelled in. Environmentally friendly coating materials are becoming very popular in the Chinese market and we will continue investing in this sector.

We also have a department within our company which studies the latest technologies in the industry. For example, we are looking to use 3-D printing in the future. We are also turning our attention to other environmentally friendly sectors such as solar energy and bioscience.

What is the secret of your business success in China?

You have to respect science and innovation. You must also learn to work with people from other nationalities and foreign companies. But most importantly, you must make sure the products you produce are of the highest quality.

That is essential, especially when market demand is sluggish, as it has been for the past few years. During that time, the traditional Chinese chemical products market has been paralyzed by overcapacity. Despite this, DSM's products have sold well even though they are more expensive.

But you can only do that if your products are better - and our products are better. This has increased profit, and allowed us to invest in advanced machines to refine and develop our manufacturing process.