China's new entrepreneurs seek wealth through health

The company is active in the development of intelligent products and has already developed a smartphone specifically for the elderly. Products such as intelligent beds and pillows are also in the pipeline.

"The data that we collect through our e-mall and entertainment parks, helps us build a better online shopping platform," said Wang Zhen. "The profits finance the entertainment parks and in the future we hope to provide services and care to our members in their own homes."

Zhang Yuling, a retiree from Shanghai, was treated for scoliosis and three broken ribs at one of the parks. "I am like a different person. I used to be very depressed, now I can help my daughter-in-law with the cooking," she said.

Following their success, Wang Lei was chosen by Forbes this year as one of their top entrepreneurs under 30. He has big dreams for the future of their company, and not just in China. He wants to spread the No 9 Happiness message across the globe.

More than just money

Wang Lei and Wang Zhen are just two of millions of Chinese turning their bright ideas into brilliant business. More than 10,000 new companies are registered every day in China, according to the State Administration for Industry & Commerce.

Yuan Zhizhong, a partner at SinoFund Capital Management and a board member of the China Association of Social Value Investment, believes that more social entrepreneurs will emerge as society becomes more affluent.

Two groups of people have the potential to do more for society, he said. The first group are the vanguard of the digital economy, Alibaba's Jack Ma and Tencent's Pony Ma, for example. The second group include those who graduated from college after the Cultural Revolution. Many were educated overseas and are driven by a desire to make China a better country, Yuan explained.

"Our culture is built on Confucian values like caring for others and harmony between man and nature. When the nation was struggling with poverty, these values were forgotten," he said. "In a better-off society, people are driven by social responsibility rather than just money."

The new generation of entrepreneurs have realized that checkbook philanthropy is just not enough. Instead, they are driven to build a better nation, for young and old alike, all along the industrial chain, Yuan said.