男女羞羞视频在线观看,国产精品黄色免费,麻豆91在线视频,美女被羞羞免费软件下载,国产的一级片,亚洲熟色妇,天天操夜夜摸,一区二区三区在线电影
 
Home> Previous Issues

Haier taking on America

Updated: 2012-08-03 11:38
By Ariel Tung in New York (China Daily)
Comments() Print Mail Large Medium  Small 分享按鈕 0

Haier taking on America

A shop assistant adjusts a Haier air conditioner in a store in Queens, New York. [Photo/China Daily] 

The president of Haier America explains what it takes for a Chinese company to crack an overseas market

It's been 10 years since Haier America bought the wonderful former head office of Greenwich Bank.

But there's been no fanfare within the imposing 1920s, six-story limestone and sandstone building at the intersection of Broadway and West 36th Street in Midtown Manhattan in New York.

Instead, Haier quietly celebrated by acknowledging the series of milestones the company has hit since first entering the United States 13 years ago.

Haier taking on America

Haier taking on America

 

Haier taking on America

 
Haier taking on America
It was in 1999 that Haier Group - a company based in Qingdao, a coastal city in East China's Shandong province - first arrived in the US with a clear objective in mind.

Unlike many of its Chinese counterparts which aim to export massive volumes of goods to the US and elsewhere, Haier was here to create a brand, which the company hoped would appeal around the world.

The company may be a household brand in China, well-known and respected as one of the world's leading manufacturers of refrigerators, air conditioners and other appliances - but its name was virtually unknown when it first broke into the US.

But today, its products can be widely found on the shelves of major US retailers such as Wal-mart, Target and Home Depot.

And by partnering with the National Basketball Association, it has gained considerable leverage through advertisements and other endorsements with one of the highest profile sports in the US.

Haier's CEO Zhang Ruimin has always emphasized that for its international business to succeed, it needed to create a localized brand name.

"We had to make Americans feel that Haier is a localized US brand instead of an imported Chinese brand," Zhang said.

The company's commitment to establishing a US bridgehead for expansion into the country was firmly underlined from the start with the decision to build a factory in Camden, South Carolina - it marked Haier out as the first Chinese company to actually invest in the bricks and mortar of a manufacturing plant in the US.

The Haier Industrial Park broke ground a month after Haier set up its US office in March 1999.

The $40 million facility on 110 acres land was opened in March 2000, and soon began producing its first refrigerators.

"The factory was meant to communicate our commitment to the American marketplace," Shariff Kan, president of Haier America, told China Daily.

To fully integrate into American society, he said, the company realized from day one that it was vital local people were running the business.

Today, the Haier park employs 250 workers, and its headquarters in New York - which also functions as a sales and marketing office - has another 220 staff.

Kan, who was named one of the "50 Most Outstanding Asian American Businessmen" in 2002, has been key to Haier's success, and has been with the company since it began in 1999.

Previous Page 1 2 3 Next Page

Survey & Comments

| About us | Contact |

Constructed by Chinadaily.com.cn

Copyright @ 2012 Ministry of Culture, P.R.China. All rights reserved

主站蜘蛛池模板: 东城区| 类乌齐县| 永和县| 成武县| 依兰县| 岳阳市| 加查县| 华阴市| 樟树市| 金昌市| 黄石市| 鸡泽县| 九寨沟县| 花莲县| 青州市| 西宁市| 渭源县| 井冈山市| 恩平市| 江永县| 从化市| 崇左市| 嘉善县| 霍山县| 岫岩| 洛宁县| 阿拉尔市| 七台河市| 班戈县| 嘉定区| 中牟县| 蒙城县| 平邑县| 大同市| 宁蒗| 林周县| 绿春县| 丰顺县| 凌源市| 神池县| 阳江市| 五常市| 夏邑县| 东乌珠穆沁旗| 通州市| 湛江市| 永寿县| 黎平县| 东港市| 蓝山县| 彰化县| 禄丰县| 平舆县| 泽普县| 玉溪市| 朝阳县| 西宁市| 永丰县| 晋城| 平湖市| 那曲县| 辉南县| 玛沁县| 巧家县| 清新县| 台北市| 阿拉善右旗| 西昌市| 阳西县| 德兴市| 宁城县| 海晏县| 施甸县| 荣昌县| 长宁县| 招远市| 公安县| 永福县| 新竹市| 奎屯市| 洛浦县| 阿合奇县|