Dell launches China-customized desktop computers

Dell Inc，the world's third-largest PC maker by shipments and market share, introduced a brand-new line of China-customized desktop computers on Wednesday in Beijing, a move aimed at catering to local schools and enterprises' specific needs for digital upgradation.

For the first time, Dell uses Chinese to name the new line, Chengming, which means achieving success and winning recognition. Targeting Chinese clients in the fields of government, education, finance and healthcare, the latest product offers various solutions, such as installed hard drive protection kit.

Huang Chenhong, president of Dell Greater China, said: "The new series are tailored to meet the needs of Chinese users, which is a key step of our localization strategy. As an important part of our end-to-end solutions, the improvement of products for commercial use will strengthen Dell's power and offer more choices for our clients."

The first product of the new line - "Chengming 3967" - is a desktop computer for commercial use, which maintains many previous interfaces, such as VGA and P/S2 for Chinese clients, to meet their needs to use software for management, security or industry application.

The new product also offers a full set of educational solutions. Teachers can choose from different versions of teaching materials, including PPTs and interactive quizzes, to teach students aged 6-18.

Data from International Data Corp shows, in the third quarter of 2016, Dell's market share in the United States rose to 26.2 percent, compared to 24.1 percent in the same period last year.

Globally, Dell shipped 10.7 million units of PCs, and saw its second-highest quarterly shipment volume since 2011.

Lin Hao, vice-president of client solutions group at Dell Greater China，noted that the Chinese market has a strong demand for commercial desktops，of which the capacity will increase to 8 million units by 2020.

Dell also announced that the new product will start selling in China from Thursday.