Ad anger
(Xinhua)
Updated: 2006-10-07 08:48 An actor who had appeared on screen as Chairman Mao promoted a hospital to
cure sterility, and an actress vaunted the merits of a medicine with her son.
The advertisements were canceled, but neither actor was punished.
Regulations and laws do not specify the responsibility of celebrities in
cases of false advertising.
Lu Ping's attorney, Tang Wei, believes that if a movie star promotes a
product without paying attention to product quality, the advertisements will -
at the very least - damage the star's reputation.
"False advertisements are equivalent to fraud, and those who profit from
fraud are guilty," Tang said. He is confident about the lawsuit.
In August, the State Administration of Industry and Commerce banned medical
and food advertisements with celebrities acting as patients, consumers and
experts.
 | 1 | 2 |
(For more biz stories, please visit Industry Updates)
|
