CNTV announces plan for Olympic Games

China Network Television (CNTV) in Shanghai announced its new media plan for the London Olympic Games on Friday.

The plan, which aims to put the network, handsets, mobile TV and the iPad together, will give audiences more access to the games, said Xia Xiaohui, deputy general manager of CNTV.

CNTV, the official Internet and mobile phone broadcaster of the London 2012 Olympic Games, will set up a network platform to serve new media, Xia said.

"By doing so we can let audiences watch sports events at any time and anywhere," he said.

CNTV launched a promotion campaign in the city to let audiences in East China know the plan.

It succeeded in disseminating the Beijing Olympic Games in 2008 through the Internet, creating a new channel for audiences to watch the events.

"The move broke the TV monopoly of big sports games," he said.

Jin Xiaoxin, operation director of CNTV Sports, said CNTV will telecast live 5,600 hours of Olympic events including 4,300 hours of events CCTV can't telecast because of its limited channels.

He said CNTV will join hands with CCTV to send more than 500 reporters to cover the event in London.

CNTV has broadcast some special programs on the games in the 100-day countdown to the London Olympic Games to help audiences know more about the event, Jin said.