Doing things the Right way in the world

WGSN, an online trend forecasting company under the group's 4C business, has been working in the Chinese market for about seven years. The global authority on style and design realized that "it is now in China" because of its booming number of subscribers. In July 2001 it launched a Chinese language website. It is enhancing China-based customers' experience with high-quality translations of the latest WGSN trend analysis, design intelligence and industry news. Translating more than 20 reports and 30 news stories every day, WGSN has unlocked must-have intelligence for many who find it easier to work in their native language. It also increased the sales and content teams in China to support this new service and to enhance coverage and analysis of the market. WGSN currently has offices in style capitals worldwide, including London, New York, Paris, Tokyo and Sao Paulo, in Brazil.

"WGSN will incubate more multi-talented individuals to serve in the vanguard of the internationalized development of China's emerging fashion industry with this cooperation opportunity," said Yuki Zheng, vice-dean of the College of Fashion Art & Engineering at Beijing Institute of Fashion Technology.

Top Right Group reported revenues of 249.4 million pounds ($390 million) in 2011. 2012 revenues have not yet been announced. Approximately one-third of its revenues are from international operations - outside the UK.

Boro, 45, said Top Right has different competitors for each operating company in each specific field, not only in China but also globally. But she is neither afraid of competition - because their next biggest competitors are half their size in terms of the customers and revenues, according to the company's research.

"We are not afraid of competition. It's something that makes us better. We like it," she said.