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Large Medium SmallTaikang Life Insurance Co, the country’s fourth largest life insurer, signed a deal with Taobao on Tuesday to sell insurance policies to Taobao’s online sellers.
The move, according to industry experts, is a further integration of financial enterprises and Internet companies in exploring the online financial market.
There are more than 7 million online shops in Taobao, with employees exceeding 10 million. Most of them are in their 20s without social insurance protection, thus creating a huge demand for life insurance.
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