Growth of brand value in private sector beats SOEs

A year-on-year comparison of the top 50 shows an increase in total value of 13 percent in 2014 compared to last year, when it dropped 1.6 percent.

China Mobile continues to be the nation's most valuable brand, maintaining the No 1 spot for the fourth year with a value of $61.4 billion, up 21 percent on 2013.

Technology, last year's highest growing category, continues to rise in brand value, with value increasing 28 percent. Tencent rose two positions to No 3 after boosting its value by 68 percent.

Brand value increased in 11 categories, including technology, financial institutions, airlines, oil and gas, and insurance.

But the beverage category declined 6 percent in value overall as alcohol and wine brands felt the impact of the reduction in government spending on entertaining, and faced fierce competition from foreign brands.

Videographic: Top 100 Most Valuable Chinese Brands

Newcomers in the top 50 brands, include China Minsheng Bank, Vanke, Poly Real Estate, Evergrande Real Estate and Country Garden, PICC and New China Life, Yanghe and Lu Zhou Lao Jiao, Belle, NetEase. BYD (cars) made a comeback at 49 having dropped out of last year's rankings.

Of the top risers, healthcare brand CR Sanjiu is the joint biggest riser with a brand value increase of 86 percent, driven in part by Chinese consumers' growing attention to personal wellbeing.

The third-highest riser, Yunnan Baiyao, which is up 72 percent, also benefited from this trend.

Dairy brand Yili grew 86 percent, making it the other top riser in the rankings and China's 15th most valuable brand, due in part to rebuilding consumer trust with its "open factory" campaign, which allowed the public and the media to see the production process.

Mengniu turned a 31 percent decrease in 2013 into a rise of 30 percent in this year's rankings with the same strategy. Tencent was the fourth top riser with value growth of 68 percent, followed by Shuanghui, up 60 percent.

Bucking the trend in the alcohol category, beer brands such as Tsingtao, Snow and Harbin, achieved double-digit value growth thanks to creative interactions with consumers.

The BrandZ Top 20 Most Valuable Chinese Brands 2014

Rank 2013	Brand	Category	Brand value 2014 ($M)	Brand value change 2014 vs 2013 (%)	Rank change	Ownership
1	China Mobile	Telecom providers	61,399	21%	-	Strategic SOE
2	ICBC	Financial institutions	39,658	-2%	-	Strategic SOE
3	Tencent	Technology	33,879	68%	2	Market Driven
4	China Construction Bank	Financial institutions	25,510	6%	-1	Strategic SOE
5	Baidu	Technology	19,986	-12%	-1	Market Driven
6	Agricultural Bank of China	Financial institutions	19,318	12%	-	Strategic SOE
7	Bank of China	Financial institutions	13,636	0%	1	Strategic SOE
8	PetroChina	Oil & gas	13,433	12%	3	Strategic SOE
9	Sinopec	Oil & gas	13,133	5%	1	Strategic SOE
10	China Life	Insurance	12,702	-12%	-3	Strategic SOE
11	Ping An	Insurance	11,128	5%	1	Market Driven
12	Moutai	Alcohol	10,504	-19%	-3	Competitive SOE
13	China Telecom	Telecom providers	8,168	-5%	-	Strategic SOE
14	China Merchants Bank	Financial institutions	6,785	0%	-	Strategic SOE
15	Yili	Food and dairy	5,068	86%	6	Market Driven
16	Bank of Communications	Financial institutions	4,906	-1%	-1	Strategic SOE
17	China Unicom	Telecom providers	4,404	6%	-1	Strategic SOE
18	Air China	Airlines	3,653	12%	-	Strategic SOE
19	China Minsheng Bank	Financial institutions	3,416	new	new	Market Driven
20	CPIC	Insurance	3,396	-2%	-3	Market Driven

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