Kenya Airways to open more direct flights from China

"We will try our best this year to make up for the 20 percent," the director said.

She said the board is fully confident about the Chinese tourism market. As new flights open, more Chinese travelers will go to Kenya, she added.

Mbithi's words were echoed by the ambassador, saying that the Government of Kenya has attached great importance to the comfort and security of all visitors and tourists. The government has identified the improvement of quality of tourist facilities and service, and enhancing security as the keys to growing the tourism Industry.

He said the government is making substantial investment in the sector and encouraging additional investment in tourism related infrastructure.

Airport facilities are being improved with the major expansion of Kenya's main Airport-the JKIA, which, coupled with the opening of other airports, will enhance Kenya's ability to receive more visitors Kinyanjui said. Airstrips in major safari destinations have also been refurbished to enable tourist access to game reserves with ease thus optimizing the Safari experience, he added.

The country's tourism board has worked out a plan to have an annual of 100,000 travelers from China visit in the next five years, the marketing director said.