Yirun expands 'real estate plus' strategy to more fields

Based on the advantages accumulated by its parent company in the real estate sector over the years, Yirun Investment Group expanded the "real estate plus" strategy to more fields, said Liu Qinghua, the company's senior partner and vice president.

The investment arm of Beijing-based Hongkun Group, one of China's top 100 real estate developers, has invested in over 30 enterprises since its founding in 2007.

Many of these companies were listed successfully, with an average return rate of 50 percent.

In 2014, Yirun received a license for private equity fund management and now is managing assets of 10 billion yuan.

According to Liu, Yirun is building an investment eco-platform of "real estate + PE" and "community consumption", investing in new consumption and service industries, such as community property, community business, community education and community finance.

In September, Yirun announced investment intentions with Kunsun Media, which runs Kunlun Fight, one of the top kickboxing promoters in the world, which debuted in 2014.

The world's top fighting tournament settled in a sports park developed by Hongkun and acquired the 10-year operation rights of the 15,000-sq-meter venue. Then Hongkun titled it the Kunlun Fight, exclusively.

With the success of "real estate + PE", Yirun expanded to strategies like "real estate + medical care", "real estate + community finance" and "real estate + culture and entertainment" and landed a number of projects through incubation, investment and acquisition.

Yirun signed an agreement on Jan 28, 2016 with Apassionata, Europe's most popular live arena circus show operator, to establish a joint venture, marking the company's first step in overseas acquisition.

In the future, the new company will organize circus tours and construct circus-themed parks in Munich, Beijing and Shanghai and build vacation towns with recreation and entertainment.