O2O real estate service platform receives new funding

Haozu.com, the country's largest online to offline commercial real estate service platform, just received a new round of funding from Red Star Macalline Group Corp Ltd, a Chinese furniture retail giant.

This new round of fundraising, in which the specific amount was not disclosed, is estimated to be millions of yuan, and came just one month after the company received an investment with a similar value from a consortium led by American investment banking firm Genesis Capital.

With the new round of funding, Haozu opened its data analyzing service, which will recommend to users the most suitable building to rent based on their past behavior, transaction records and other information. The service would also predict rental growth and evaluate properties' competitiveness for companies to make better decisions when selecting offices.

"It will take 65 months for the market to take up the current spare commercial properties. So it's necessary for estate agents to apply the internet and big data in their business," said Kuang Jianfeng, Haozu's business manager.

Founded in July 2015 by Qu Xianyang, the current chief executive officer, Haozu started as an real estate agency, focusing on helping companies rent offices in commercial properties. This June, Haozu launched a new business line to offer one-stop service for those who already rent offices. Companies now can book assistance in company registration, office decor, cleaning, plants, office equipment setting and moving services on mall.haozu.com.

"Haozu boosted efficiency in addressing high inventory in commercial properties by matching tenants with compatible property owners with cloud computing and big data," said Chen Chanchan, the vice-president of Red Star Macalline' strategic investment department.