A new move by Honda to rival in China's market

A group of Honda's newly debuted cars take part in a test drive on Oct 21, 2013 in Yanqing county, Beijing. [Photo / Provided to chinadaily.com.cn]

According to a statement released on Nov 5, 2013 on the Chinese official website of Honda Motor Co Ltd, Honda has established a new research and development center in Guangzhou, Southern China.

The newly opened Honda Motor China Technology Co Guangzhou is built to strengthen R&D, parts procurement and localized production functions in China, said Honda in the news release.

Just one day before the new move, on Nov 4, 2013, Honda said, by partnership with its two local joint-ventures, Dongfeng Motor Group Co and Guangzhou Automobile Group Co, it sold 75,150 vehicles in China in October, up 211.6 percent year-on-year.

A ninth generation Accord (left), produced by Honda runs through a braking test on Oct 21, 2013 at Beijing Badaling Airport. [Photo / Provided to chinadaily.com.cn]

Feel FUNTEC

By utilizing the advantages of engine building and proprietary technologies of safety driving, Honda has been trying to catch up with other Japanese car makers in introducing new automobiles to track Chinese consumers' needs.

Jointly organized by Honda Motor(China) Investment Co Ltd, Honda GAC and Honda DFM, a hands-on camp called "Feel FUNTEC" was held from Oct 21 to Oct 25 at Beijing Badaling Airport.

During the five day experience, dozens of China’s auto media were invited to take part in the camp and explore the new technologies produced by Honda. According to Honda Motor(China) Investment Co Ltd, China is considered one of Honda's most important markets. To meet the increasing demand for new technologies by Chinese consumers, on June, 2013, Honda Motor(China), in associate with Honda GAC and Honda DFM, started to organize a technological promotion activity, FUNTEC.

A group of Honda's new cars are lined up at Beijing Badaling Airport, waiting for a test drive on Oct 21, 2013. [Photo / Provided to chinadaily.com.cn]

As the Honda's new cars arrived in the Chinese market, Crider, the ninth generation Accord and Jade have already carried the technologies in FUNTEC.