Lamborghini looks to accelerate after sales decline

We all know that Chinese customers have a great passion for SUVs. So will China be the first country to have the Urus or will there be more quotas?

It is too early for us to make these decisions.

We are working on the product first, but it's not a coincidence that the Urus debuted at the Beijing auto show two years ago. What we can say today is that the Urus will be more successful in China than any other place.

All in all, China has the highest priority for Lamborghini.

We can see it from the Aventador, a car that takes more than one year to receive after you've ordered it globally.

However, as Chinese customers always want the car to arrive as early as possible - they are even glad to pay a higher price - we have made it possible for customers here to get one six months after ordering it. Even in Japan or Hong Kong, the waiting period is still 18 months. It is only because Lamborghini presents China with unique privileges.

Over the past two years, Lamborghini aggressively expanded its distribution network in China. Will you add more dealers this year?

In my opinion, 18 dealers is the correct number for Lamborghini to cover the market. We have to ensure the quality of this very young dealer network - most were appointed in the last two years.

They have to dramatically improve to be the best among the super sport car dealers.

We are going to invest all our resources to make sure our customer experience is always the best, in sales, in after-sales and in marketing.

On the marketing side, we will support our dealers with our events.

The Lamborghini Academy teaches buyers how to handle our car for significant performance while the Super Trofeo races are designed for our gentleman racers who have racing driver's licenses and want to compete without super professionals.

We know Chinese customers are younger than those in Europe. What are other characteristics do you see?

Our consumers in China really buy Lamborghini because of the lifestyle, the design and the uniqueness of the car.

They want to make them even more unique and personalized, and this is something we like.

We try to support them with a program called "Ad Personam", with possible customizations, like any colors, interior, and exterior.

We are definitely investing a lot on the "Ad Personam", and we will keep learning from our consumers in China so we know what we should include in our customization package. It's really a different perspective. It's not only about the brand, it also about the possibilities of something different.