How digital world drives innovation at Daimler

Examples included a customer relationship management tool that provides an integrated vision of interactions and financial service innovations such as FIM - a mobile point-of-sales product that simplifies the entire process for financial services - as well as the myMBFS, an app that serves as a digital touch point for financial service customers.

Michael Gorriz, chief information officer of Daimler AG

Another example of IT is the development of standardized computer-based training tools that complement conventional training for assembly line workers that can reduce training costs by 15 to 20 percent.

Daimler's embrace of digital life also extends to backup support for creating Mercedes-Benz Connect, a connectivity package tailored to the Chinese market.

Moving ahead, Daimler's IT team in China will take advantage of the automaker's global resources to continue growing together with the Chinese market, said Lampe.

By continuing to innovate and bring leading products to Daimler, its IT organization is set to play an even more dynamic role in extending the digital lifestyle of its customers and help Daimler focus on its core business - the design, manufacture and sale of automobiles, the company said in a statement.