Bentley plans to launch its Bentayga SUV here
United Kingdom luxury carmaker Bentley plans to offer its Bentayga sports utility vehicle to Chinese customers through its Bentley Studio for the first time.
Wolfgang Durheimer, chairman and CEO of Bentley Motors Ltd, said: "Bentayga is a crucial part of our development in China. It is extremely important for the Chinese market, where people like higher driving positions and off-road capability."
The dealership's showrooms will be upgraded as Bentley Studios aims to customize and personalize the company's creations. It will take individual SUV orders later this year. The finished SUV will be delivered to Chinese customers next year.
Bentley Motors has conducted meetings with customers and dealers in China, and the feedback received was very positive, according to Durheimer.
Kevin Rose, board member for sales and marketing, said: "It will be by far the best SUV in the world." The Bentayga, he pointed out, will attract not only current Bentley buyers but also new customers.
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