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Bernd Pichler, Chery Jaguar Land Rover's executive vice-president of Integrated Marketing, Sales & Service. [Photo provided to China Daily] |
The appointment was effective on Dec 9. The IMSS is responsible for the marketing and sales of Jaguar and Land Rover and Chery Jaguar Land Rover products in China.
Pichler has been working in China for more than 10 years, with his former employers including Shanghai Volkswagen.
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