Jason Wu's feminine scent

Jason Wu wanted his first scent reflect his "design aesthetic".

The designer launched his debut candle in March - which is a mix of rare orchids infused with a bit of Asian pear - and he says he was keen for the smell to represent his other creations.

He said: "Florals play an important role in my designs. So for my first fragrance, I wanted to create a floral scent that would reflect my feminine design aesthetic."

Jason shot to fame after designing the dress Michelle Obama wore for her husband's inaguration as president and recently said he has "a connection" with the people he is creating clothes for.

He said: "I think it's important to have a connection with the person you're dressing.

"Fashion is so personal and I put a lot of me into everything that I do."

Jason's strong work ethic hasn't changed despite his fame, and he still adds a personal touch to all the garments he produces.

He said: "I'm so hands on. I'm on my knees doing the fitting all the time, for every single fitting. I don't want to miss any part of it, because that's why I'm in this industry. I want to do that."