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"It's more toned down and pulled back and chic," Maxwell says.

"But it's also that we're making suits out of things that they would not normally be made out of, like plastic, but they're super well-tailored and clean. Maybe she's just wearing a simple catsuit and a head wrap like she's wearing here, but we sort of do the craziness on the face."

So, there are clues to Gaga's new look, but what about Artpop's sound, will it also be stripped down and minimal?

Not necessarily.

"It's true Gaga," van Lamsweerde says.

"You can't get it out of your head."

That's it for details. Little Monsters will have to wait for the VMAs to see what's in store from the woman who famously arrived at the 2011 Grammys in an egg.

"I'm sending a doppelganger," she says.

"I'm going this year as a fried egg instead of hard-boiled."

The New York Times