Local web surfers can now access the Website with the Chinese character-embedded domain name: (www.¶ËÎç¹�(ji¨¦).cn). ¶ËÎç¹�(ji¨¦) literally translates to Dragon Boat Festival. However, not all web browsers are compatible with the Chinese domain name; some may not be redirected to its actual IP address, the report said.

The domain name was previously registered to a company in South Korea which has claimed the festival's origin in Korea. Yao Jinbo, a Chinese Internet investor retrieved the precious domain name last November by paying the Korean company US$30,000. He then donated the domain name to Zigui County, Hubei Province, where the great poet Qu was born.

"We should preserve our traditions and culture not only in reality but also in the virtual world," Yao said. "Many domain names related to China's traditional festivals and national legacies have been lost to overseas investors. We must prevent further losses."

The Dragon Boat Festival falls on the fifth day of the fifth month according to the Chinese lunar calendar. The most memorialized version on its origin is in memory of Qu, the famous poet, who was also a virtuous official of the Chu Kingdom (Hunan Province) during in the Warring States Period more than 2,200 years ago.

At that time the king was extravagant and corrupt. Qu proposed to the king that he should abandon his lifestyle and follow a more righteous and virtuous one. The king refused his suggestion and when the capital of his nation was occupied by invaders, Qu wrote his final poem beside Miluo River in today's Hunan Province and drowned himself on the fifth day of the fifth month according to the Chinese lunar calendar in 278 BC.