A Christmas girl attends a promotion activity in a shopping mall in Nanchang, Jiangxi Province, Wednesday, Dec. 20, 2006. As usual, merchants are the most sensitive people during holidays, and they hope huge profits can be made from Christmas to New Year's Day. [photo: cnsphoto]

To greet the forthcoming Christmas, ornaments decorate many shopping malls in Hangzhou, Zhejiang Province. As usual, merchants are the most sensitive people during holidays, and they hope huge profits can be made from Christmas to New Year's Day.

According to managers of shopping malls, large-scale promotion activities will be held on Christmas Eve and Dec. 31, 2006, the last day of the year.

Many salespeople considered St. Valentine Day as the most important festival, for rich people are willing to spend a lot of money for their lovers. However, Christmas Holiday also provides a good opportunity for merchants to sell their hoards. Recently Baida Plaza launched a series of activities promoting their jewellery, to meet people's demand for it.

Some people say that Christmas has gradually become a second St. Valentine Day. Mr. Hu, a white collar from a foreign-invested company, said that festival is a good excuse to spend money.