Ford exec: 'Most aggressive plan in 35 years'

SHANGHAI - US automaker Ford plans to introduce 15 new models in China by 2015, part of an initiative to gain market share in the world's biggest automotive market, the Ford Motor company and its Chinese partner Chang'an Ford Mazda announced at the 2011 Shanghai auto show.

"This plan reinforces our commitment to offer a full range of vehicles to new car buyers in China, the world's biggest and most exiting auto market," said Joe Hinrichs, president of Ford Asia Pacific and Africa, as well as chairman and CEO of Ford China.

"The new nameplates will significantly strengthen Ford's penetration in existing segments and drive new growth in others," Hinriches explained.