An appealing trend for men

Although slightly affected by the slowdown in the growth of gross domestic product, the grooming business aimed at men nonetheless surged 17 percent to 4 billion yuan in China in 2012, according to a recent industrial report.

The report released by Euromonitor International in April 2013, shows that male grooming experienced the second strongest growth in beauty and personal care in 2012, despite the sluggish economy

Large market demand, a relatively small base and increasing sophistication among men were the main drivers, the report said.