Recovery predicted for fast-moving goods as new outlets to emerge

China's recent change to its one-child policy and rapid urbanization will serve as a boost to fast-moving consumer goods companies including Nestle SA, an industry insider said.

Jason Yu, general manager of Kantar Worldpanel, the global market leader in dealing in consumer knowledge and insights based on continuous consumer panels, said discovering how to maximize the benefits brought about by the rapid urbanization in China is key to the growth momentum of Nestle's businesses.

He said the strategy behind its congee brand Yinlu to develop first from lower-tier cities and then enter the first- and second-tier markets with high-end products has proved to be successful.