Land Rover offers unexplored driving experiences
By Li Fangfang | China Daily | Updated: 2014-05-19 07:34
British brand's SUVs tackle 70-day China discovery tour
In the spirit of Ben Saunders, pioneering British polar explorer and also Land Rover's global brand ambassador, Bob Grace, regional president of Jaguar Land Rover Greater China, encourages people to experience something different from concrete jungles "where we live in seven days a week".
Grace initiated the Never Stop Discovering campaign in China two years ago to give customers and the media the chance to experience the capabilities of Land Rover vehicles.
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