Industry Special: In challenging market, ChemChina gets e-commerce boost

Professional buyers now have online access to chemical products from China National Chemical Corp and its subsidiaries after the industrial giant launched a foray into e-commerce at the beginning of the year.

A top priority and the latest innovation, the initiative aims to help the company's marketing transformation and tackle overcapacity in the chemical industry, said Ren Jianxin, president of the company also known as ChemChina.

Liu Yawen, chief commercial officer, or CCO, for e-commerce at ChemChina said "the first move was to build dedicated e-commerce sales teams".