ZTE to revamp product lineup to stay strong

ZTE Mobile Devices, a division of global telecommunications equipment and networks provider ZTE Corp, will trim its product lineup to boost competitiveness in the fast-changing mobile industry, a top company official said.

"We will focus on developing two or three core devices and shed some products which have proved less competitive in the market," said Zeng Xuezhong, chief executive officer of ZTE Mobile Devices.

According to Zeng, the company will focus more on developing devices with core technology, especially those that can create new consumer experiences.