Startup looks to help exporters build websites

Despite being a startup, a Hangzhou-based digital marketing solutions provider is looking to help more traditional exporters build up their e-commerce empires.

Xorder (China) Technology, which is headquartered in the same city as e-commerce giant Alibaba Group, helps Chinese exporters set up their own websites in multiple languages, enabling them to directly communicate with their clients and streamline transactions.

"It is important for Chinese exporters to have their own sites to showcase their products, build up brand awareness and gather information and data on potential customers," said Han Jie, chief executive officer of Xorder, which was launched in January 2015.