Cross-border shopping gains among young and educated

The popularity of cross-border online shopping is growing in China, with younger people and families being the driving force, according to a report issued by Amazon China.

The report showed that Black Friday, the US shopping spree that starts after Thanksgiving, is getting more popular among Chinese consumers, with sales doubling from 2015 to 2016'.

Consumers with less than two years' cross-border online shopping experience accounted for more than 50 percent of the total. Young, highly educated consumers with high incomes are the major group of Amazon China's cross-border online consumers.