Calling all beer lovers

Pop singer Jike Junyi (left) and rock singer-songwriter Zheng Jun (right) will perform at the opening ceremony.

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Pop singer Jike Junyi, 25, who recently released her debut album and held her first concert in Beijing in March, will perform popular hits such as Summer Time, which she recorded with US hip-hop legend Snoop Dogg.

"I like summer. My English name is Summer, my skin is tan and my music style fits in the atmosphere of summer," says Jike, who hails from a small mountain village of the Yi ethnic group in Sichuan province.

Jike rose to fame overnight after finishing third in the first season of the reality talent show, Voice of China, in the summer of 2012. "All the people from my village are good at singing and dancing. After working, they drink and have dinner with friends, which is a big party. I am looking forward to the show, with beer, dance and music from a different culture."

As the world's largest beer festival with a history of more than 200 years, Munich Oktoberfest is held in Munich, Germany, from late September to the first weekend of October, and usually lasts 16 days. The festival in Beijing is the only Oktoberfest authorized by the Munich Oktoberfest Committee to be held outside Germany.

More than 200,000 people attended last year's Munich Oktoberfest in Beijing, and around 300,000 people are expected to visit the festival this year, says Tang Dongmin, CEO of Beijing Wenhua Star Cultural Industry Co Ltd, which organized last year's festival.

"Since its first year in Beijing, the festival has become a popular choice for many night life goers in Beijing. It also promotes the integration of ethnic cultures through beer culture between the two countries," Tang says.