When German cars meet Chinese culture

One artistic work from Ma Jun's China ? Car series [Photo provided to chinadaily.com.cn]

Chinese culture has played an increasing role in the autodesign field, including Chinese conceptions and Chinese taste, Loasby said, adding "That we would take Chinese value and aesthetic ideal into consideration in our work".

This echoed the other two designers' opinions.

Chinese culture's influence on German autodesign in China can be seen in a vehicle's shape and color.

"We have designed the extended BMW version for Chinese market and found that very popular among Chinese customers," Steinle explained. He said Chinese people are hospitable and always want to be good hosts, and that ensuring their guests sit comfortably in the back seats of their cars is an important thing, which is quite different from the situation in the Europe. Similarly. Mercedes Benz also developed an extended edition in their vehicles.

Emotional attachment is also an important element for autodesign, Simon added. For many Chinese car owners, family use ranks as the top priority. Therefore, different from Europe, a four-door sedan is much more popular than a two-door coupe in China.