ChinaFashion Week A/W 2012-2013 kicked off in 798, a hip area in Beijing that often hosts art exhibitions and shows, on March 24, 2012.

Aside from attracting designers who are eager to showcase their artistic talents, fashion weeks always gather fashion lovers, either trendy or plain 'awkward' alike.

Here are some of the eye-catchers at the shows.

A man wearing high heels talks on a cell phone before a show during China Fashion Week. [Photo/CFP]