China Fashion Week on the up and up

China Fashion Week in October is seeking an international standing and as such automobile giant Mercedes-Benz recently announced its three-year sponsorship of the event.

The company has been a sponsor to New York and Berlin's fashion weeks. Eying the fast growing fashion scene in China, it will get involved in the country's fashion industry, helping promising Chinese designers present their works.

Now named MBCFW (Mercedes-Benz China Fashion Week), it will become one of the most important fashion events in the world after Milan, New York, London and Paris, according to Wang Qing, chairman of the event's committee.