Fashion fur summer

A model at Kopenhagen Fur's Beijing fashion show. Provided to China Daily

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On the runway, models draped in seal, lynx, fox and mink strode out, struck a pose - but "warm" was not the key word. The show had a theme of "casual and natural", featuring some cool items for the summer: light leather jackets, colorful furs, splicing short skirts and elegant evening dresses.

All of these pieces are created by a top-class Danish designing team and young designers from Tsinghua University. Each piece of clothing tells a story of diversified Danish life decorated by fur clothes.

"We are holding the show to explain that the fur is not a seasonal material for only autumn and winter, but also a style in summer. Many (designers) think in an opposite way, trying to make a stylish collection, coming up with a slim and authentic design," says Kenneth Loberg, director of marketing and business development at Kopenhagen Fur, who specially flew from the cold North European country to Beijing for the show. "We have a lot of fresh air, and the wind is always blowing in Denmark, and the nights are usually colder than it is here in the Beijing summer. So there is a lot of potential in using furs in summer."

The material can be used in so many ways. Kopenhagen Fur wants to bring fresh Nordic style to Chinese fashion week and share Danish fashion values and the latest fashion trends with Chinese designers and fur lovers, according to Cui Zhaokun, Kopenhagen Fur's China marketing and business development director.