Shanghai-based fashion brand Icicle has opened a boutique store in Paris. Located at 77, Raymond Poincare, the brand's new boutique features a wide collection of eco-friendly products. Its garments use natural material and abandoned plastic packaging. In recent years, it has gained popularity among young people who like the brand's eco-friendly ethos. Founded in 1997, Icicle now has more than 100 stores on the Chinese mainland. This is the first time it has opened a store overseas. The fashion brand has hired Thierry Thomas as its global technology director. Thomas has been working for big names including Yves Saint Laurent, Balmain and Christian Dior for a long time, and will bring his broad experience to Icicle's expansion on the global stage.
