Australian designer keen to study consumer taste in China

Australian designer Toni Maticevski makes his debut in Beijing showcasing his 2016 fall/winter collection, which highlights gowns and dresses in black, white and grey tones. Provided To China Daily

Sometimes he starts with fabric and sometimes the sketches come first.

He says his top influencers are his close friends, customers and his mother.

"They give me real and strong inspiration in terms of style and attitude.

"They are the people who really perform for me ... It is about how they want to feel and things they want to show," he says.

The brand has been actively seeking an international presence, marketing itself in Britain, the US and Middle East.

The fact that consumers in different regions wear the same pieces differently is also a source of inspiration for the designer.

"For me, it's not about balancing markets, it is about connecting with their (customers) desires," he says.

Although Maticevski does not have immediate business plans in China, he says he is fascinated by the country's heritage and wants to return to explore opportunities here.

"I want to do more research and find out things not just for my company, but for my own inspiration. It is nice to learn about their (the customers) preferred styles."