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News >Bizchina

China is growing bright fashion designers

2010-06-03 14:51

MILAN, Italy: A new generation of young Chinese designers is entering European catwalks, making an impact on the future of fashion, president of the financial holding of Trussardi fashion group, Maria Luisa Trussardi, told Xinhua in a recent exclusive interview.

"I attended two young designers’ awards in Hong Kong and I was positively surprised to find so many young Chinese talents in the world of fashion," said Trussardi.

Widower of Italian fashion designer Nicola Trussardi, who turned his family's glove-making business into a world's top fashion company, she is also deputy president of the Italy-Hong Kong Association, a club for the purpose of networking and exchanging of business information and ideas.

"China is the home of the future, so I am very interested in following the development of its young fashion talents, which I find extremely creative and smart. Some time ago I held a course of Economics of Fashion at Roma's La Sapienza University and I clearly remember that my best student was Chinese," she recalled.

Trussardi told Xinhua that she can perceive a sense of style boldly emanating from Chinese designers’ creations, due to their special ability to feel the intimate essence of beauty.

"They possess a tremendous and very sophisticated aesthetic sense, so that their clothing cherishes the body rather than dressing it, enhancing its natural elegance," she highlighted.

"Creations by Chinese designers fit very well Westerners’ body features too, for example Chinese silk is so extraordinarily beautiful and comfortable," Trussardi pointed out adding that herself has two silk night-gowns by leading Chinese luxury brand 'Shanghai Tang'.

Speaking of the fusion of different fashion styles as a result of the globalization, Trussardi strongly wished that young Chinese designers keep their own identity alive.

"Of course innovation comes from the melting of different cultures, but it's important to keep in mind that present is the result of a glorious past," she stressed.

"Each culture has to maintain its characterizing elements, yet adapting them to modernity, so that a Westerner looking at Chinese fashion creations can perceive something be it a small or undetectable element - that refers to a millenary and rich tradition."

"Actually some of these elements already mark China-inspired fashion collections, as many Western designers named 'China blue' and 'Red lacquer' the garish colors typical of Chinese art," she said.

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